Some Reasons Why You Need To Outsource SEO
In the U.S, business owners spend more than 0 billion in every year for digital marketing services, and this will include a variety of services such as web development, video production, and email marketing. However, the most significant percentage of the cash is spent on Search Engine Optimization (SEO). SEO focuses on enhancing the rank of a website on the search results, every time a customer turns to the internet to look for information. Here are some reasons why companies outsource SEO to freelancers or agencies that provide the services.
SEO is a complex process. While the idea about SEO is quite straightforward; it is not always easy to get your website to appear among results on the first page of the search results. It takes a lot of research as well as deep understanding to learn how Google algorithms function. Google’s search algorithms process your words in the search box, location and the relevance to the search to identify the information to provide. The Google algorithm changes all the time. Google reported 3,234 updates in 2018 only, and this means that keeping up with the changes to Google algorithms will be a time consuming and tiresome task for any business owner.
Hiring an in-house SEO team is expensive considering that the median salary for an SEO manager is ,712 a year. Most companies will require more than one staff, and the business might have to part with more than a quarter of a million dollars every year as salary to SEO staff. On the other hand, one can outsource SEO experts on a contract or project basis for ,000-,000.
When SEO is not your area of expertise; there is a need to make the right choice and outsource the services. When you or your staff are not SEO experts, there is a need to hire an SEO company to take charge of the SEO campaigns.
To successfully run your business, you need specific tools, from machinery to software systems. It is the same care with SEO, and the necessary tools are very expensive. Do not spend some hundreds of thousands of dollars for software systems and marketing automation programs while you can outsource SEO to experts who already have the tools.
When you outsource SEO to a full-service digital marketing agency, you will benefit from the services of experts that can offer more than just SEO. Although SEO is the primary reason you will hire the agency, you might also have other marketing needs in future. The agency can help you find out more about email marketing or video production when you are prepared for launch.