The number of people using Instagram keeps on growing and now over 1 billion people use the platform every month. Those who are into marketing will appreciate how impressive these figures are and what they mean to their marketing efforts. However, remember that you won’t be the only person hoping to market your brand on this platform which is why you have to up your game. Nonetheless, you need to know the strategies to use in order to get a win in this process. First of all, you should start by leveraging your hashtags. It is something that actually happens on a daily basis. This can determine whether you will find your audience or the posts will remain obscure. This does not mean you have to go around picking any kind of hashtags because that will not work for you. Pick hashtags that will work well for your brand, product, post or even message. There are various ways for you to find the hashtag you are looking for. You can check here for some tools that will help you pick the best hashtags in your case. Also, check out the kinds that are used by your competitors.
On top of that, keep in mind the importance of remaining consistent. Consistency is essential in matters to do with positing, the tone and even branding. You should determine the frequency at which you want to be posting at and stick to that. If you are worried that you might forget you can invest in a tool that allows you to schedule Instagram posts you will make. You can save so much time in the process if you go for this. How the grid layout also determines your consistency. Pick specific filters to use in your posts and also the color palette. Instagram stories are quite useful in increasing engagement too. It gives the users an idea of what happens in the creation process.
Manufacturers and artists go through various stages in order to come up with the final product which is why showing this to the followers is crucial. By sharing a progress video you will increase their appetite to follow through so that they can see how the finished product will look like. If there are sales or promotions coming up in the future this is also the best platform for you to use in letting them know to give them enough time to prepare.